Insights
Insights is the capacity to gain an accurate and deep understanding of someone or something.
(Oxford Dictionary)
Whether you are a startup, Sole Trade, SME, or Multinational business the importance of including insights in the decision-making process cannot be underestimated or ignored.
Crucially it should not be seen as a once off exercise, but an engrained and pivotal part of all decision making within any business setting.
Carmody Consultancy supports businesses to build Insight Strategies focused on identifying, gathering, and collating relevant information and most importantly analyzing it into valuable and actionable insights that a business can implement to drive evidence-based business decision.
The benefits of a good Insight Strategy are:
- Provides valuable insights to allow the business to make well-informed fact-based decision quickly and accurately.
- Enhance all marketing activities and investment, through using more accurate information to allow for sharper targeting, more relevant messaging, and overall better brand positioning.
- Ability to engage more effectively with customers through understanding their needs better.
- Identifies market opportunities and development of better products to meet consumer demands.
- Drives Employees overall satisfaction, resulting in increased Employee engagement, higher retention, and overall higher productivity which has a direct impact on a company’s bottom line.
How Can We Help Build your Insights?
Customer Insights
Qualitative (Focus Groups) and Quantitative (Surveys) Market Research
Customer Experience Assessments & Programs
Customer Database Analysis
Market Insights
New Product Development Opportunities
Feasibility Research in exploring new markets
Employee Insights
Employee Experience Assessments & Programs
Continuous Improvement Programs aligning both customer and employee experiences programs.
Competitor Insights
Competitor Digital Review
Competitor SWOT Analysis
Digital Insights
Social Media Review
Website Review (including Google Analytics)
Online marketing campaign review
Support can be on a consultancy or full-service basis depending on your needs.
Contact Carmody Consultancy today to get the full insight.
Testimonials
“We partnered with Grainne on a Strategic Brand Review for Waterford GAA. She undertook the market research that was the backbone to the brand review. Grainne was a pleasure to work with, her insightful, energetic, and professional approach, ensured results were delivered on-time and fully met our needs. She is extremely knowledgeable, focused and results-driven yet very personable and very much a team player. I would highly recommend Grainne and I very much look forward to working with her in the future.”